Rolex, Coca Cola, Renault, Chupa Chups, Cadillac, BMW and other multinational companies have also chosen the province of Cádiz in the past as the backdrop for their adverts, bringing considerable benefit to the tourist industry in the process.
McDonalds spent a million euros filming three spots in the province of Cádiz. They shot in Jeréz and on the beaches of Bolonia and Punta Paloma to simulate the Sahara Desert for an advert which was broadcast in France.
The car industry and their advertising companies are no strangers to Grazalema where six manufacturers (Cadillac, Porsche, Toyota, BMW, Peugeot and Opel) have filmed adverts in the town and on its surrounding roads.
Like Hollywood
“Recently it has become like Hollywood” says Manuel Romero who has been living in Vejer for 20 years working as a casting and film advisor for TV adverts, films and video clips.
There are many reasons why top companies choose to film in the province of Cádiz. Dan Uneken, who lives in Jeréz, is a production advisor for many of the adverts filmed in Cádiz. He says that this boom is due to “the spectacular scenery, the unique layout of town as well as some of the roads, the good weather, the light and the prices which are slightly lower than other areas”.
Tarifa, Grazalema, Vejer, Castellar and Jeréz de la Frontera are the most popular locations with film crews of between five and fifty people installing themselves in the towns for anything from five days to a month and making full use of local services and amenities.
The North American firm Boots, for example, brought 50 film specialists and contracted more than a hundred extras for three days in order to recreate the Mexican border with the United States.
Rolex brought a crew of 45 technicians and actors for five days of filming at the Real Escuela Andaluza del Arte Ecuestre. Although the advert was made for TV, it also appeared in cinemas and on various means of transports such as the Spanish high speed train el AVE. In these last two media, unlike on television, the name of the location appeared at the bottom of the image, thereby giving great publicity to the Real Escuela Andaluza del Arte Ecuestre.
While filming adverts in the province of Cádiz is nothing new, it is fair to say that the establishment of Jerez Film Commission, consumerism and the growth in the film industry has given great stimulus to productions in recent years and it has now become a lucrative extra source of tourist revenue. Shooting adverts benefits the community directly as well as indirectly through the publicity it brings to the region.
It is fair to say that the province of Cádiz has found a niche in the advertising market. Nuria Gutiérrez, location manager, says “Cádiz is a paradise. It has everything: the best beaches and a great variety of natural and constructed sets”
She began working in Cádiz in the 1980s but things only really started taking off five years ago. It is mainly German and French producers, but Cádiz has also played host in the past to film companies come from Japan and the United States.
IM WASSER
AM ZIEL 
BILSCHIRMHINTERGRÜNDE
Rolex, Coca Cola, Renault, Chupa Chups, Cadillac, BMW and other multinational companies have also chosen the province of Cádiz in the past as the backdrop for their adverts, bringing considerable benefit to the tourist industry in the process. 
Rolex brought a crew of 45 technicians and actors for five days of filming at the Real Escuela Andaluza del Arte Ecuestre. Although the advert was made for TV, it also appeared in cinemas and on various means of transports such as the Spanish high speed train el AVE. In these last two media, unlike on television, the name of the location appeared at the bottom of the image, thereby giving great publicity to the Real Escuela Andaluza del Arte Ecuestre. 